Lowenstein Sandler represented Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem, in its definitive agreement to be acquired by The Trade Desk, a technology company that empowers buyers of advertising.
Sincera helps advertisers understand the quality of data provided by publishers and content providers, and in doing so, enables advertisers to value ad impressions more accurately. As the number of digital advertising channels proliferates, and as the range of advertising data sources expands, Sincera’s objective data insights become increasingly valuable for advertisers looking to optimize campaign investments.
With more advertisers embracing programmatic advertising on the open internet, the integration of Sincera tools with The Trade Desk’s industry-leading platform will help advertisers get the clearest perspective on what they are buying. It will also empower publishers to provide the right range of data signals to maximize advertising demand and ad fill rates. With this acquisition, The Trade Desk’s platform will show publishers which data signals are most highly valued by advertisers.
Financial terms of the acquisition were not disclosed. The acquisition is subject to customary closing conditions and is expected to close in the first quarter of 2025.
The Lowenstein team included Eric Weiner, Meredith Beuchaw, Frank W. Eucalitto, Darren Goodman, Mark P. Kesslen, Brian A. Silikovitz, Sophia Mokotoff, Oluwaseyi O. Amorin, Rahul J. Devnani, Jessica I. Kriegsfeld, Dana Quinn, Bonnie E. Schipper, Chelsea Wong, Victoria Jin, Chloe Rippe, Eric Sands, and Chynara Tolubaeva.
