Lowenstein Sandler represented Centivo, a pioneering healthcare company built to make quality healthcare more affordable for employers and their employees, in its acquisition of Eden Health, an employer-centered virtual-first medical provider, effective immediately.
This strategic move enables Centivo to accelerate its plans to scale its primary care-centered health plans to more working families and employers nationwide.
Through this acquisition, Centivo now serves more than 160 employers ranging from Fortune 100 companies to small businesses, with market reach in all 50 U.S. states to remove barriers to healthcare. Eden Health’s clinical services will be fully integrated into Centivo, enhancing the company’s virtual advanced primary care practice, while broadening its clinical services to include mental health care, urgent care, and workplace pop-up clinics. The acquisition will also integrate Eden Health’s technology, which interweaves its clinicians’ Electronic Medical Records system with its proprietary member app, enabling data-driven engagement and collaborative care through omni-channel interactions.
The acquisition builds upon and rapidly scales Centivo’s proven advanced virtual primary care practice, which addresses critical challenges in primary care access as highlighted by the State of the Primary Care Workforce, 2023, published by the National Center for Health Workforce Analysis. The opportunities presented by a well-integrated, primary care-centered health plan model include shifting primary care compensation away from fee-for-service and toward a value-based, prospective payment model that frees clinicians from fruitless administration; enhances patient access; and effectively aligns employer, employee, and provider incentives.
The Lowenstein deal team included Anthony O. Pergola, Bianka V. Barraza, Claire Dronzek, Mark P. Kesslen, Sophia Mokotoff, Megan Monson, Brian A. Silikovitz, Julie Levinson Werner, and Crystal McDonald.
