Lowenstein Sandler represented Signature Brands, the leading North American manufacturer of dessert decorating products, and its owner, private equity firm Traub Capital Partners, in the acquisition of Brand Castle into its expanding portfolio of products. Brand Castle manufactures and distributes branded and private label baking and decorating kits, dessert decorating products, premium baking mixes and seasonal beverages, and designs and bakes their own gingerbread house line.
Traub Capital Partners acquired Signature Brands in 2018. Based in Ocala, Florida, Signature Brands operates a portfolio including PAAS® Easter Egg Decorating, Pumpkin Masters® Decorating Kits and GiftPop® Gifting Popcorn; it is the manufacturer and distributor of branded & private label dessert decorating products under the Betty Crocker® brand as well as its own brand, Cake Mate®.
Founded in 2004, Brand Castle markets products under the Crafty Cooking Kits® brand including a Gingerbread Football Stadium Kit, Holiday Train, North Pole Wonderland Gingerbread Village, and the popular Gingerbread Ninja and Ugly Sweater Sugar Cookie baking kits. Brand Castle also manufactures well-known licensed products like M&M’s® Chocolate Haunted House, Bailey’s® Brownie Mix and Guinness® Chocolate Stout Cupcake Mix.
The Lowenstein deal team included Michael A. Brosse, Jacob D. Unger, Kaitlyn M. Baietto, Matthew P. Hintz, Eric Jesse, Megan Monson, Theodore C. Sica, Michael Walutes, James C. Shehan, Alex Rosenthal, Zachary L. Berliner, Taryn E. Cannataro, Deangeor Chin, and John P. Schneider.
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