The digital advertising industry is undergoing a rapid regulatory transformation. The EU General Data Protection Regulation went into effect more than a year ago, and the California Consumer Privacy Act is right around the corner with a Jan. 1, 2020, effective date. Other jurisdictions are likely to follow. Industry lawyers created legal frameworks to comply with the GDPR but now need to determine what changes are needed to comply with the CCPA and, potentially, future privacy laws in other states.
One important part of that assessment is the data processing addendum.
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