Since 2016, influencer marketing has been growing 50% year over year. Despite this fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this presentation, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. After attending this practical, nuts-and-bolts presentation, you’ll be better prepared to issue spot and draft and negotiate influencer agreements. Matt Savare of Lowenstein Sandler, Josh Rosenberg of Day One Agency, and Zeny Shifferaw of Day One Agency will discuss:
- In-house counsel at brands and brand/marketing agencies
- Marketing personnel involved in procuring and managing influencer campaigns
- Agents and managers of influencers
- Influencer marketing agencies
Time: 1-2 p.m. ET
