*This article was co-authored by Meera Patel, summer associate at Lowenstein Sandler.

Many social media platforms allow children over the age of 13 to run their own accounts, creating a range of issues regarding parental involvement, management and control of the child’s platform.

Influencer marketing has become one of the fastest-growing industries in the world. As social media reaches younger generations, children have become increasingly involved in partnering with brands to market goods and services that appeal to kids.

Click here to view the full article