The explosion of women’s professional sports in recent years is undeniable. Caitlin Clark and Angel Reese have become household names as a result of their rookie-year successes in the WNBA. CPKC Stadium in Kansas City, which opened in March, is the first women’s professional sports stadium in the world, and hosts the highly successful NWSL club, the Kansas City Current. In 2023, the PWHL was founded with an inaugural six teams and in 2024 crowned Minnesota as their first “Walter Cup” Champion.
According to Deloitte, women’s professional sports are expected to generate revenue in 2024 in excess of $1 billion for the first time ever. Team valuations are skyrocketing across the leagues. The NWSL teams are predicting an average revenue multiple of 8.1x, exceeding MLS revenue multiples. With such economic success and even further growth anticipated, it is no wonder that Deloitte in their 2024 Sports Investment Outlook predicted increased investment activity in women’s sports. Women’s sports offer investors areas of growth across new and expanded global demographics and across different sectors such as commercial, media and broadcasting, technology, management and agencies, hospitality, real estate, and health and wellness. Deloitte expects an expanding group of investors to begin showing interest in women’s professional sports. And they have.
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