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Matthew P. Hintz

Partner

New Jersey
T: +1 973.597.2596 F: +1 973.597.2597 mhintz@lowenstein.com
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Matthew Hintz likes to talk about trademarks. His practice focuses on trademark and copyright counseling and other intellectual property protections. He advises global and emerging pharmaceutical, beauty and skincare, consumer goods, technology, and other companies, managing their domestic and international trademark portfolios and helping to develop their growth strategies into new domestic and international markets. Matthew also represents private equity firms and other investors in multimillion-dollar acquisitions with significant trademark and copyright portfolios.

Working with both start-ups and multinational brands, Matthew counsels his clients on the clearance of proposed marks, preparation and filing applications, obtaining approvals for applications to register marks with the United States Patent and Trademark Office (USPTO) and trademark agencies around the world, as well as use of those marks. This includes brand protection and enforcement at the USPTO and other trademark agencies, social media and ecommerce platforms, and domain name disputes.

Matthew is an active member of the American Bar Association Section of Intellectual Property Law (ABA-IPL), with numerous leadership roles in the past decade. He currently serves as Vice-Chair for the USPTO Trademark Practice and Policy Committee and is the immediate past Editor-in-Chief for the section’s Landslide magazine and past chair of the editorial board. He has served as chair of the Young Lawyer Action Group, on the CLE board, and Trademark Legislation Committee, liaison to the National LGBT Bar Association, and the ABA Commission on Sexual Orientation and Gender Identity, among other roles.

Matthew is also an active member of the International Trademark Association. He currently serves on the Copyright Committee and completed terms on the Publications Committee and U.S. Legislation Subcommittee.

He has published and spoken on a wide range trademark and copyright topics, including practice changes at the USPTO and other trademark agencies, enforcement strategies with social media and ecommerce sites, trademark and design protections for fashion, personal names as trademarks, television plotlines featuring trademark and copyright law issues, and comparative trademark use requirements outside the United States.

Matthew leads Lowenstein’s LGBTQ+ Alliance to advocate for and education on the community inside and outside the firm.

 

  • Developed trademark registration filing strategy and program in the U.S. and overseas for pharmaceutical company's expansion with key branded products.
  • Initiated anti-piracy program for inspection of potential grey market fragrance products for fashion brand.
  • Managed U.S. and international trademark portfolio for corporation's specialty lubricant division, including correcting chain of title records in international trademark offices.
  • Negotiated favorable settlements in trademark registration opposition proceedings at the United States Patent and Trademark Office for businesses in a wide variety of industries, including consumer goods and environmental engineering.
  • Represented national nail salon franchisor for trademark enforcement in New Jersey against unauthorized salons.
  • Represented Beekman 1802, a high growth clean beauty brand offering a line of premium skincare and body care products that leverage microbiome science and harness the benefits of goat milk, in a $92 million investment. Eurazeo, a global investment group, invested $62 million out of a total of $92 million to acquire a majority stake alongside co-investors Cohesive Capital Partners and the Cherng Family Trust.
  • Represented Signature Brands, a North American manufacturer of dessert decorating products, and its owner, private equity firm Traub Capital Partners, in the acquisition of Brand Castle.
  • Represented Wynnchurch Capital, L.P., a middle-market private equity investment firm, in its acquisition of Mattress Warehouse, LLC, a privately held specialty mattress retailer with over 300 retail locations in the U.S.
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Education

  • University of New Hampshire School of Law (J.D. 2007)

    Rutgers, The State University of New Jersey (B.A. 2000), Art History

Affiliations

  • International Trademark Association
    • Copyright Committee (2022-present)
    • Sub-Committee Chair, Exceptions & Limitations Sub-Committee (2024-present)
    • Publications Committee (2018-2021)
    • U.S. Legislation Subcommittee (2014-2017)
  • American Bar Association, Section of Intellectual Property Law (ABA-IPL)
    • Chair, USPTO Trademark Practice and Policy Committee (2022-present)
    • Young Lawyer Action Group (YLAG)
    • Editor-in-Chief, Landslide® Magazine (2020-2021)
    • Editorial Board for Landslide® Magazine (approx. 2013-2023)
    • Chair, Young Lawyer Action Group (YLAG) (2017)
    • Trademark Legislation Committee (approx. 2014-2017)
    • CLE Board (approx. 2014-2016)
    • Liaison to the ABA Commission on Sexual Orientation and Gender Identity (2017-2022)

Admissions

  • New York
  • New Jersey

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